Proposal ROI Calculator
Proposal ROI Calculator
See how a higher close rate translates into real revenue—before you even change pipeline volume.
Total Proposal Dollars
$0
Current revenue ÷ current close rate
New Close Rate
0%
Current rate + increase (pp)
New Revenue
$0
Total proposal dollars × new rate
Incremental Revenue
$0
New revenue − current revenue
Net Program Cost
$0
Cost − reimbursed (optional)
ROI (if cost entered)
—
(Incremental ÷ Net Cost)
Payback (x)
—
Incremental ÷ Net Cost
Assumption
Closed rev reflects current rate
How it works
We assume your Current Closed Revenue already reflects your Current Close Rate. We back into
your Total Proposal Dollars by dividing revenue by the close rate. Then we add your increase (in
percentage points) to derive the New Close Rate, compute New Revenue, and show the
Incremental Revenue. If you enter a program cost and any reimbursed amount, we also show
Net Program Cost, ROI, and Payback.