Marketing & Sales During A Crisis
Build a survival strategy that strengthens brand loyalty
It’s not business as usual for your customers no matter what you sell, but that doesn’t mean it can’t still be business. Your customers have gone into survival mode as they adjust to the pandemic happening around us all. The key to surviving is to find a way to serve customers’ immediate needs, and bolster your brand value for the long run.
During these office hours, we’ll brainstorm ways to turn your normal business into an essential business and explore what you should continue to do, and where you need to adjust your sales outreach and marketing communications.
All attendees will have one on one time with the expert to discuss and get solutions to their COVID-19 business challenges. Attendees will also be able to ask questions anonymously. This session is limited to 10 attendees so it will remain informative and interactive. It will be recorded if you want to share it later with other members of your team.
About the Expert
Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who unleashes the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, researcher, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. Samantha frequently speaks at conferences including MarTECH, Content Marketing Conference, The Summit on Content Marketing, Aligned ’17, CRM Evolution, & MarketingProfs where she relays practical advice and inspiration. She’s also been a high energy guest on growth oriented podcasts including B2B Growth, Building the Future, CRM Radio, Enterprise Marketer and the No Dogma Podcast.